Privacy policy

This Policy applies as between you, the User of this Web Site and Scent Academy the owner and provider of this Web Site. This Policy applies to our use of any and all Data collected by us in relation to your use of the Web Site and any Services or Systems therein.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:
"Account": means collectively the personal information, Payment Information and credentials used by Users to access Material and / or any communications System on the Web Site;
"Content": means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Web Site;
"Cookie": means a small text file placed on your computer by Scent Academy when you visit certain parts of this Web Site. This allows us to identify recurring visitors and to analyse their browsing habits within the Web Site.
"Data": means collectively all information that you submit to the Web Site. This includes, but is not limited to, Account details and information submitted using any of our Services or Systems;
Scent Academy: means Scent Academy, ADDRESS; Keizersgracht 62, 1015CS Amsterdam The Netherlands
"Service": means collectively any online facilities, tools, services or information that Scent Academy makes available through the Web Site either now or in the future;
"System": means any online communications infrastructure that Scent Academy makes available through the Web Site either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities and email links;
"User" / "Users": means any third party that accesses the Web Site and is not employed by Scent Academy and acting in the course of their employment; and
"Website": means the website that you are currently using www.scent.academyand any sub-domains of this site unless expressly excluded by their own terms and conditions.

2. Data Collected

Without limitation, any of the following Data may be collected:
  • 2.1 name;
  • 2.2 date of birth;
  • 2.3 job title & profession;
  • 2.4 contact information such as email addresses and telephone numbers;
  • 2.5 demographic information such as post code, preferences and interests;
  • 2.6 financial information such as credit / debit card numbers;
  • 2.7 IP address (automatically collected);
  • 2.8 web browser type and version (automatically collected);
  • 2.9 operating system (automatically collected);
  • 2.10 a list of URLS starting with a referring site, your activity on this Web Site, and the site you exit to (automatically collected); and
  • 2.11 Cookie information.

3. Our Use of Data

  • 3.1 Any personal Data you submit will be retained by Scent Academy.
  • 3.2 Unless we are obliged or permitted by law to do so, and subject to Clause 4, your Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.
  • 3.3 All personal Data is stored securely in accordance with the principles of the applicable regulations.
  • 3.4 Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Web Site. Specifically, Data may be used by us for the following reasons:
  • 3.4.1 internal record keeping;
  • 3.4.2 improvement of our products / services;
  • 3.4.3 transmission by email of promotional materials that may be of interest to you;
  • 3.4.4 contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Web Site.
  • 3.4.5 reply to your queries and questions;
  • 3.4.6 supply products purchased at the Website;
  • 3.4.7 provide the services you registered to;
  • 3.4.8 keep in place adequate access logs and security measures on this Website;
  • 3.4.6  send you service communications (such as product delivery notices, etc.);
  • 3.4.9 To comply with its own legal and tax obligations;
  • 3.4.10 For fraud prevention purposes;
  • 3.4.11 To keep usage/trend analytics, as well as statistical data, and/or
  • 3.412 Whenever consented by you in accordance with law, to send you commercial communications/newsletters about our products and services, and/or those of our selected partners.
  • 3.4.13 In some cases, we may use session cookies which might temporarily identify you. Please read our cookie policy for further information about the use of cookies on this Website.
  • 3.4.14 In some cases we may also use social plugins on our Website. If you share any page or post on this Website using said plugins, you may keep tracks of any such sharing, including basic user information from those social media.
  • 3.5  This Website is addressed to persons of legal age under Dutch law. Consequently, Scent Academy reserves the right to delete all data relating to underage users as soon as it learns that no consent from their parents and/or legal guardians is available.Any personal Data you submit will be retained by Scent Academy.

4. Third Party Web Sites and Services

Scent Academy may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment handling, delivery of purchased items, search engine facilities, advertising and marketing.
We may use services provided by third parties to collect and use anonymous information about your visits to and interactions with our website (such as Google Analytics), or to display ads that suit your interests. Further information on the use of the data and privacy policy at Google Analytics is available at

The providers of such services do not have access to certain personal Data provided by Users of this Web Site. Any Data used by such parties is used only to the extent required by them to perform the services that Scent Academy requests.

Furthermore, any Data that is processed by third parties must be processed within the terms of this Policy and in accordance with the applicable legislation. In all cases, such third parties will only process data to the extent it is strictly required to perform their services, and shall cancel data once it is no longer required by law or under your agreement with Scent Academy. 

Moreover, if you successfully complete certain training programs, you might be eligible to obtain a certification from Cinquième Sense ….., in which case, you authorise Scent Academy to forward your personal details to Cinquième Sense.
In addition, whenever you consent to the processing of your personal data to receive commercial communications, Scent Academy may share your personal data with selected third parties.
Finally, if so required by law or by contract (for example, if you infringe any third-party IP rights, Scent Academy might be obliged to disclose your personal data to the competent authorities and/or to the right owners, if so permitted by applicable legislation.

5. Changes of Business Ownership and Control

  • 5.1 Scent Academy may, from time to time, expand or reduce its business and this may involve the sale of certain divisions or the transfer of control of certain divisions to other parties. Data provided by Users will, where it is relevant to any division so transferred, be transferred along with that division and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was supplied by you.
  • 5.2 In the event that any Data submitted by Users will be transferred in such a manner, you will be contacted in advance and informed of the changes. When contacted you will be given the choice to have your Data deleted or withheld from the new owner or controller.

6. Controlling Access to your Data

  • 6.1 Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:
  • 6.1.1 use of Data for direct marketing purposes; and
  • 6.1.2 sharing Data with third parties.

7. Your Right to Withhold Information

  • 7.1 You may access certain areas of the Web Site without providing any Data at all. However, to use all Services and Systems available on the Web Site you may be required to submit Account information or other Data.
  • 7.2 You may restrict your internet browser’s use of Cookies. 

8. Accessing your own Data

  • 8.1 You may access your Account at any time to view or amend the Data. You may need to modify or update your Data if your circumstances change. Additional Data as to your marketing preferences may also be stored and you may change this at any time.
    You may also request amendments and/or updates in your personal data, as well as the deletion of your personal data, by sending an email in the same terms as with the request of access (i.e., together with a copy of a valid ID document). Nevertheless, Scent Academy shall have no obligation to delete personal data relating to existing customers (as they are needed to perform the agreement), and/or any financial-related data associated with payments (which information must be kept for tax, legal and fraud prevention purposes). In those cases, Scent Academy may block or cancel your data in accordance with the terms of the applicable legislation.
  • 8.2 You have the right to ask for a copy of your personal Data on payment of a fee. You may obtain information on the personal data that Scent Academy stores about you, the way it is being or has been processed, and the purposes of any such processing. To that end, you must send a written request via email, that must include a copy of a valid ID document proving your identity. You should also provide the details of your postal address, so that Scent Academy may send you the information by post.
  • 8.3 Any requests must be sent to the following email address: Alternatively, you may also send your request by post, to the following address: Scent Academy - Keizersgracht 62, 1015CS Amsterdam The Netherlands

9. Security

Data security is of great importance to Scent Academy and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected online.

Scent Academy has in place reasonable security measures to protect your data against loss, modification or unauthorised use, and commits to update such measures in line with industry standards. However, Scent Academy may not guarantee absolute protection of your data. In case of any unauthorised access, use, change or loss of data, Scent Academy shall report it to the competent authorities for further investigation, and will inform you if your data have been or might have been compromised.

10. Changes to this Policy

Scent Academy reserves the right to change this Privacy Policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Web Site and you are deemed to have accepted the terms of the Policy on your first use of the Web Site following the alterations.

11. Contacting Us

If there are any questions regarding this privacy policy you may contact us at