The Fragrance Sales Process: Advice and Olfactory Diagnosis for Selling a Perfume

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Course features
  • Author: Cinquième Sens Scent Academy
  • Level: Silver
  • Pre-requisites: Basic Knoweldge 
  • Modality: in-person or  distance learning
  • Olfactory Toolkit: On-site use
  • Workbook: Included
  • Schedule: on demand
  • Registrations: Open
  • Location: In-company, distance learning or
    Scent Academy Amsterdam
  • Exam: No
  • Certificate: No
outline
Master the art of identifying your customer's personality based on their style and preferences. Utilize the PPI (Perfume, Personality, Image) method to suggest a fragrance that aligns with their individual traits. By leveraging PPI keywords, you can effectively translate their emotional responses into a successful purchase decision. 
A top choice for brands, sales teams, style advisors and perfume consultants to increase their success.
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OPEN  Training

 Program

Sales Fundamentals


Understand the core principles of effective sales, focusing on creating emotional connections with clients. Understand how to evoke emotions, respect their feelings, and enhance the quality of the relationship to drive purchasing decisions.

The Pyramid of Emotions in Sales

Explore the three emotional facets that influence customer behavior: creating emotional impact, understanding and respecting client feelings, and sharing that emotion to build a stronger connection. Learn how emotions play a crucial role in making purchasing decisions.

Style and Personality in Perfume Selection

Discover how to identify personal style. Study the relationship between style and fragrance preferences, and discover the key vocabulary to discuss and match perfumes with different styles effectively.
This comprehensive approach will help you consistently meet customer needs and enhance your sales performance.
OLFACTORY TOOLKIT
Professional-level tools are utilized as didactic instruments during the session. The renowned "Olfactorium," created by the French Perfumery School Cinquième Sens and acclaimed by the press. The Olfactorium is employed in Paris to train professionals in the field of perfumery.

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