Perfume Launches:
Summary of 2024

Write your awesome label here.
Course features
  • Author: Cinquième Sens Scent Academy
  • Level: Silver
  • Pre-requisites: Basic Knoweldge 
  • Modality: In-Person
    (min. 3 participants)
  • Olfactory Toolkit: On-site use
  • Workbook: Included
  • Schedule: 28/02/2025 (11AM-16H30AM)
  • Registrations: Open until 07.02.2025
  • Location: Scent Academy in  Amsterdam. For In-Company or Distance Learning options, contact us.
  • Exam: No
  • Certificate: No
outline
This course offers a comprehensive overview of the most significant perfume launches of the year, covering selective perfumery, haute parfumerie, and niche fragrances. Participants will explore market trends, analyze key olfactory elements through blind scent studies, and examine standout raw materials. The course also includes a comprehensive review of product concepts, including packaging, press materials, advertising, and pricing strategies.
This course is ideal for marketing specialists and fragrance enthusiasts looking to stay updated on the latest trends in the perfume industry. 
A top choice for brands and corproate training.
Drag to resize
OPEN  Training

 Program

Discovering the Year’s Launches

Explore the latest perfume releases across selective perfumery, haute parfumerie, and niche fragrances. This section provides a comprehensive overview of the new creations, their olfactory profiles, and their positioning in the market.

Decoding Olfactory and Marketing Trends

Analyze current market trends by breaking down the olfactory and marketing strategies of major brands. Understand how fragrances reflect evolving consumer preferences and market dynamics.

In-Depth Product Analysis

Conduct blind scent evaluations of each fragrance and assess the standout raw materials. This section also includes a review of packaging, press materials, advertising campaigns, and pricing strategies to fully understand the product concept.
OLFACTORY TOOLKIT
Professional-level tools are utilized as didactic instruments during the session. The renowned "Olfactorium," created by the French Perfumery School Cinquième Sens and acclaimed by the press. The Olfactorium is employed in Paris to train professionals in the field of perfumery.

Created with